Naming and branding for a family-owned upcycling business. ◣
The Light of Things is a bespoke lamp business by Pete King and his family. The lamps are upcycled from treasures salvaged from scrapyards and items sent in by customers. The lamps have an earthy, rustic feel with wood, copper and brass bringing out the raw hand-made element with a hint of steampunk and a strong sentimental vibe. The logo was created from scratch without using any pre-made font. The rough cut of the letters echoes the hand-made character of Pete’s work. The swirls and flourishes remind us of times gone by, yet the crisp edges of the typography feel new – new life, new light.
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