The Light of Things
Branding for a family-owned upcycling bespoke lamps business
The Light of Things is a bespoke lamp business by Pete King and his family. The lamps are upcycled from items customers send in as well as bits and pieces from scrapyards.
The lamps have an earthy, rustic feel with wood, copper and brass bringing out the raw hand-made element. Even though they have a slight Steampunk look to them, we didn’t want to go down that usual route but rather hint at the steampunk element.
The logo was created from scratch without using any pre-made font. The rough cut of the letters echo the hand-made element of Pete’s work. The swirls and flourishes reminds us of a time gone by, yet the crisp edges of the typography feels new – new life, new light.