A modern take on tradition for an eco-friendly fashion brand. ◣

Slowing is an eco-friendly fashion brand. It offers clothing handmade from sustainable materials such as recycled fabric, organic cotton, banana, or rose petals, featuring block-printed patterns. The brand voices deep commitment to nature, art, and community.

The logo crafted for Slowing is the brand’s initial made of a geometric pattern that resembles a traditional printing block (used to adorn the clothing), as well as a fingerprint (symbolising the uniqueness and handmade character of the produced items). It has an ethnic vibe, but with a modern look. It voices a strong personality a wide variety of audiences will relate to in different ways.