Branding and web design to stand out among competition. ◣
Kaufman Search & Consulting has been built on solid industry experience in the US. We added onto it strong branding and web design that stands out among competition. The monogram logo representing letter K is built with shapes that interact and overlap, reflecting the concept of search and synergy in the company's process. The colour palette goes from action-driven and straight shooter red to more feminine cobalt blue, one supporting the other in coming to a perfect balance. The font renders modern, professional, and solid character while preserving the welcoming shape of the letters. The tagline: "Building teams for tomorrow's projects" renders success, progressiveness, growth. A solution we introduced across the stationery and digital content design is the use of the cobalt blue dot borrowed from the logo as a signature representing Stephanie Kaufman as the founder. The website feels fresh and vibrant owing to the use of the branding colour palette. The structural shapes of the logo became the inspiration and tool for dividing the site into sections. The user journey thought out as a conversion funnel makes finding relevant information and navigation towards sending the career application simple and effortless.
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