Visual identity for a non-profit organisation.

The visual identity for International Women of Portugal was inspired by the iconic Azulejos tiles of Portugal, a mosaic of different cultures and personalities. Coming with their imperfections and differences, the IWP women are all beautiful in their individuality. Together, they form a strong identity and support network. Vibrant tones of blue with a hint of violet in the logo bring out their enthusiasm and energy whilst enhancing feminine strength.

Large imagery and bright colours used across the website and online communications bring energy, positivity, hope and warmth to women who recently arrived in Portugal and are looking for support or new friends.

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