Nature-inspired web design for a scientific translation company. ◣

Green is a Polish company that provides translation of scientific publications for international scientific journals.

Its logo refers to nature, symbolised by green colour and a simplified leaf motif. The leaf is in the exponent position hinting on the sciences the company deals with. With a round, soft shape of letters, the logo renders the accessibility, simplicity and friendly character of the service.

The new Green site circumvents the text-heavy world of scientific writing allowing users to get snapshots of information to make informed decisions. The site’s visual creates a visible flow from distant hills at the top of the site to the rock below the surface; all related to the sciences and representing depth and thoroughness. The site is fully responsive with subtle transitions to give it fluidity.